What are 3D Animated Explainer Videos?
A 3D explainer video is a type of animated video that utilizes three-dimensional graphics and animation techniques to explain complex concepts, products, or services in a visually engaging and immersive manner. Unlike traditional 2D explainer videos, which operate within a two-dimensional space, 3D explainer videos add depth, realism, and dimensionality to the visuals, creating a more dynamic and lifelike experience for viewers.
In a 3D explainer video, characters, objects, and environments are created using three-dimensional modeling software and then animated to demonstrate key features, functionalities, or benefits. These animations can range from simple product demonstrations to elaborate storytelling sequences, depending on the objectives of the video and the complexity of the subject matter.
3D Explainer Video Uses
3D explainer videos are highly versatile and can be used for various purposes, including:
- Product Demonstrations: Showcasing the features and benefits of a product or service in a detailed and visually compelling manner.
- Concept Explanation: Simplifying complex ideas, processes, or concepts through visual storytelling and animation.
- Brand Storytelling: Communicating brand values, messages, and narratives in a captivating and memorable way.
- Educational Content: Providing tutorials, training materials, or educational resources on a wide range of topics.
- Marketing and Advertising: Creating promotional content to generate interest, drive engagement, and increase brand awareness.
2D vs 3D Animation; Which is Right For You?
3D explainer videos offer several advantages over traditional 2D explainer videos, including:
- Modern Aesthetic: 3D animation lends a modern and sophisticated aesthetic to the video, helping brands stand out in a competitive marketplace.
- Enhanced Depth and Dimensionality: With 3D animation, creators can add depth and dimensionality to the visuals, making them more engaging and impactful.
- Visual Realism: 3D graphics allow for the creation of lifelike characters, environments, and objects, adding a level of realism and immersion to the video.
- Flexibility and Creativity: 3D animation offers greater flexibility and creative freedom, allowing creators to experiment with different styles, designs, and effects.
- Dynamic Camera Movements: 3D animation allows for more dynamic camera movements, enabling creators to explore different angles, perspectives, and viewpoints.
Overall, 3D explainer videos are powerful tools for communicating complex ideas, engaging audiences, and driving action. By leveraging the immersive capabilities of 2D animation, brands can create compelling and memorable content that resonates with viewers and achieves their marketing objectives.
Explore 3D animated videos
The Creative Process at Digital Brew for 3D Explainer Videos
Bringing an animated explainer video to life takes an extensive production process from start to finish. Here at Digital Brew, we utilize an Emmy award-winning video production methodology perfected from over a decade of creating successful explainer content for global brands. Our tailored creative process allows customizing visually stunning animations to promote and strengthen our clients’ messaging and brands.
These are the key stages of the animated video production process at Digital Brew:
Creative Briefing Session
Initial discovery meeting to understand messaging, target audiences, goals, and creative direction to inform scripts.
Script and Storyboard Development
Writers utilize creative briefs to craft scripts approved by clients before visual assets are made. Illustrators compose storyboards, bringing scripts to life through initial frames and scene sketches.
Mood Boards and Style Frame Creation
Clients select preferred visual styles, characters, and backgrounds from a mood board presentation. Designers make custom-style frames of assets matching artistic directions.
Animation and Rigging
Artists use tools like Adobe After Effects to animate designed assets fluidly across fully built-out video scenes based on corresponding scripts & storyboards.
Voiceover Recording
Vocal talent records narrations matching animated content and client-provided direction.
Post-Production and Delivery
Video editors refine animations with integrated voiceovers, balanced audio, and color correction and prepare files for client use.
The client can provide feedback during multiple stages to minimize surprises and ensure the final product effectively represents their brand. Our explainer video production provides a transparent, collaborative creative process focused on bringing clients’ visions to life through visual storytelling.
Why Create Your 3D Animation Video With Digital Brew?
Choosing the right partner for your 3D animation project is crucial, and at Digital Brew, we offer everything you need to bring your vision to life. Here’s why you should create your 3D animation video with us:
Professional Team of Artists. Our talented team of 3D animators, designers, and storytellers are dedicated to delivering top-notch animations that perfectly align with your brand and goals. We take pride in our collaborative approach, working closely with you to ensure the final product exceeds expectations.
Thinking Outside the Box. At Digital Brew, creativity is at the core of what we do. We push the boundaries of traditional animation by thinking outside the box, crafting unique, innovative solutions that make your brand stand out and captivate your audience.
Proven Track Record. With a portfolio of successful projects across a variety of industries, our proven track record speaks for itself. We consistently deliver high-quality 3D animation videos that drive engagement and achieve real business results for our clients.
World-Class 3D Animated Videos. Our focus is on creating world-class 3D animations that not only look stunning but also tell your story in a compelling and impactful way. From product demos to brand storytelling, we bring your ideas to life with exceptional detail and creativity.