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The Big Secret About Animated Explainer Videos
June 4, 2015
Animated explainer videos have seized the world of online marketing. Their effectiveness, engagement, and ROI are unparalleled to any other marketing vehicle known today. How are they so effective? What’s the big secret behind animated explainer videos?
It’s simple: storytelling.
Storytelling existed long before recorded history. From oral recitals to the written word, cave paintings to books, and now into the digital age, storytelling has appeared in many different forms. Throughout social, economic and technological developments, storytelling remains a fundamental way of expressing ideas and sharing concepts.
To take things one step deeper, what is it about storytelling that is so perfect for animated explainer videos? Two things:
- Metaphors
- Analogies