How Animated Explainer Videos Can Boost Your Business Growth

Pay attention next time you visit a business’ website or see an ad. Explainer videos are quickly becoming the new marketing craze. I mean, they’re pretty cool… Great brands and startups like Dropbox, Groupon, and Spotify, have already jumped on the animated explainer bandwagon. Now, you might be asking yourself: is your business missing out? What’s in it for you? If you’re curious and still wondering if investing in an explainer video should be the next move in your marketing strategy, then read on.

What are business explainer videos?

Business explainer videos are short, engaging videos designed to explain a company’s products, services, or concepts in a clear and concise manner. They typically break down complex ideas into easy-to-understand visuals and narratives, helping to communicate key messages quickly. These videos can use animation, live-action, or a combination of both to capture attention and educate viewers about the business.

Top Benefits of Explainer Videos for Businesses

1. Simplify Complex Concepts: Explainer videos break down complicated ideas into simple, easy-to-understand visuals, making it easier for customers to grasp your products or services.
2. Boost Engagement and Retention: Video content is more engaging than text, keeping viewers’ attention and helping them retain information better, leading to higher brand recall.
3. Increase Conversion Rates: By clearly showcasing the benefits of your product or service, explainer videos can significantly improve conversion rates on landing pages and sales funnels.
4. Enhance Brand Awareness: Explainer videos are highly shareable on social media, which helps boost your brand visibility and reach new audiences organically.
5. Improve SEO: Videos can increase time spent on your website, which improves SEO rankings. Additionally, hosting them on platforms like YouTube can drive more traffic to your site.
6. Build Trust and Credibility: A well-crafted explainer video positions your business as professional and trustworthy, helping build credibility with potential customers.
7. Cost-Effective Marketing: Once created, an explainer video can be repurposed across multiple platforms and marketing campaigns, making it a cost-effective way to convey your message.

By simplifying communication, increasing engagement, and driving conversions, explainer videos offer a valuable tool for businesses to grow and enhance their marketing efforts.

Do you want to engage with your audience?

Top quality animation design. Check. Lovable characters. Check. Engaging story. Check! Animated explainer videos create an emotional bond between viewers and your brand. The visuals and audio instantly grab the attention of the viewers but it’s the storytelling that hooks them – we all love a good story! A great story deserves a great video script. In fact, this is the first step in our explainer video production process. This is where we nail down your video’s concepts and determine a clear goal and message, keeping your desired audience in mind at all times. A well-produced explainer video will tell your unique ideas and concepts in a fun and relatable way, and will answer the “What? How? Why?”, allowing viewers to identify themselves with your story.

Do you need help explaining your product or service?

People don’t really buy products or services, they buy results. Also, most people don’t want to waste time sifting through a text-filled website to find out if you can offer those desired results. We live in a world of “now” – consumers expect to get what they want when they want it. A well-produced explainer video puts the information your audience cares about on a platter for them, all the while sparking their interest and having them stick around. This exceptional online marketing tool is, by far, the best way of explaining a product or service to potential customers. Whether you’re looking to promote your startup company or introduce a new kickass product, an animated explainer video will communicate your functions and methods clearly.

Do you want to boost conversion rates?

Speaking of selling, if your conversion rates are suffering and you still haven’t tried video marketing, then it might be the right time to do so! The numbers are pretty impressive – 73% of consumers are more likely to buy a product or service after watching an explainer video (ReelSEO). And branded videos not only keep visitors engaged but also add credibility – and that’s important to any company. Investing in an animated explainer will spice up your pitch and give potential customers the shot of confidence they need in order to make a decision. If your answer was “yes” to any of the questions above, then an explainer video will benefit your business. A high quality animated explainer will give your brand a little gusto and help you connect with your targeted audience in a memorable way that drives action. Have questions? We’d be happy to help! We know a thing or two about explainer video production (it’s kind of our thing). Drop us a line at info@digitalbrew.com or tweet at us @digitalbrew_co.

How How Explainer Videos Help Businesses Achieve Their Goals

Animated explainer videos are a powerful tool for business growth, providing a visually engaging way to communicate complex ideas quickly and effectively. Here are some key ways they can help boost your business:

1. Simplify Complex Concepts: Animation helps break down complex products or services into easily understandable visuals, making it simpler for potential customers to grasp your offering.
2. Increase Engagement and Retention: People are more likely to watch and remember engaging animated content, which keeps your message top of mind and improves brand recall.
3. Improve Conversion Rates: Explainer videos, especially when placed on landing pages or product pages, can increase conversion rates by quickly demonstrating the value of your product, making it easier for customers to take action.
4. Enhance Brand Perception: High-quality animation positions your brand as professional and innovative, helping to build trust with your audience and differentiate your business from competitors.
5. Expand Reach via Social Media: Animated explainer videos are highly shareable on social media platforms, helping to expand your reach organically and attract more potential customers.
6. Support SEO Efforts: Hosting videos on platforms like YouTube, with keyword-rich titles and descriptions, improves your chances of ranking in search engines and driving more traffic to your website.

In short, animated explainer videos combine creativity with clarity, making them an essential asset for businesses looking to boost growth by improving customer understanding, engagement, and conversions.

Best Practices for Creating Effective Business Explainer Videos

To create an impactful explainer video for your business, follow these key practices:

1. Keep It Short and Focused

Limit your video to 60-90 seconds, focusing on one core message without unnecessary details.

2. Start with a Strong Hook

Capture attention immediately by addressing a key pain point or sparking curiosity within the first few seconds.

3. Define the Problem and Solution

Clearly present the problem your audience faces and how your product or service provides the solution.

4. Focus on the Viewer

Center your video around the viewer’s needs, showcasing how they will benefit from your solution.

5. Use Engaging Visuals

High-quality, branded visuals help break down complex ideas and keep viewers engaged.

6. Incorporate Professional Voiceover

A well-matched voiceover adds clarity and personality, guiding viewers through your message.

7. Include a Clear Call-to-Action

End with a clear CTA that directs viewers to take the next step, like visiting your website or signing up.

8. Optimize for Platforms

Tailor the video for different platforms, ensuring it’s easy to watch across social media, websites, and emails.

9. Test and Adjust

Monitor performance metrics and adjust as needed to improve engagement and conversions.

10. Align with Your Brand

Ensure consistency with your brand’s style, colors, and messaging to reinforce recognition. By following these best practices, you’ll create explainer videos that effectively communicate your message and drive results.    

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