Elevate Your Brand with Company Explainer Videos

The Benefits of Company Explainer Videos

Explainer videos have emerged as a crucial tool in every modern marketer’s toolbox. These instruments of video marketing represent a creative, engaging, and efficient means for broadcasting your brand’s vision, values, products, services, and solutions.

Indeed, a well-crafted company explainer video plays a pivotal role in portraying brands positively while building authentic connections with audiences. But conveying brand identity through emotional appeal is just one of the benefits of explainer videos.

Let’s dive deeper:

Efficient Core Message Delivery

An explainer video can crisply convey 5-10 vital selling points or key differentiators around intricate products or complex service offerings – all within a tight 60-90 seconds. This efficient feature becomes especially crucial considering shortened attention spans in the digital age.

With no room for filler, every single word and visual element is carefully chosen to educate audiences on exactly how brand offerings deliver value. Explainer videos keep viewers locked in through concise, benefit-driven explanations conveyed through striking graphics and animations – no padding buzzwords here!

Boosts Storytelling Through Emotional Connections

Video content possesses profound advantages over traditional static marketing collateral thanks to its powerful blend of motion design, powerful visuals, and strategically scripted narrative. This multimedia interplay fosters strong emotional connections with audiences. Emotionally captivated leads demonstrate much higher conversion rates and loyalty benchmarks through enthusiastic referrals and repeat purchases. They essentially feel the brand aligns closely with their self-image and personal aspirations when messaged correctly.

Video also proves significantly more effective at storytelling than simple text blocks or even static images could achieve alone. Today’s consumers best engage with brands that provide entertainment, inspiration, or values-based connections at a core level – all benefits expertly delivered through explainer videos.

The Whole Brand Experience Package

A high-performing explainer video delivers far beyond a nice-to-have marketing bonus. These short, animated videos efficiently become centerpiece brand ambassadors on websites and social media – achieving critical objectives like:

• Succinctly explaining product value.
• Simplifying complex services.
• Spotlighting company differentiators.
• Guiding buyers on the purchasing journey.
• Boosting organic discoverability.
• Rapidly increasing qualified traffic and leads.

Essentially, explainer videos check every box on what today’s consumers expect from modern branding. No wonder they now constitute digital marketing staples for forward-looking brands across every industry.

Statistics Highlighting the Effectiveness of Explainer Videos

It’s easy to understand the impact of explainer videos as dynamic marketing tools, but what do the numbers say? Digital Brew surveyed our clients about how their explainer videos helped them:

• 83% of our clients said video marketing helped increase website traffic.
• 93% of our clients said video marketing helped their customers better understand their products and services.

In a larger study done by Wyzowl, the results told the same story:

• 95% of marketers said video marketing helped them increase brand awareness.
• 90% of marketers said video marketing helped them generate leads.
• 87% of marketers said video marketing increased dwell time on their website.

These facts and figures prove that explainer videos indeed offer an efficient way of reaching potential customers, communicating your brand’s key message, and, ultimately, driving conversion rates upwards.

The Importance of Custom Creation in Explainer Videos

While video marketing is accelerating, the competition for audience attention is also growing fiercer across crowded digital landscapes. Simply hosting an animated explainer video on your website without brand alignment risks your company blending into the background,

That’s why taking the next step to invest in a customized explainer video acts like rocket fuel for above-average performance and viewer retention. Let’s examine key customization decisions that enable your company’s story to shine through:

Tailored Explainer Video Script and Messaging

Drafting the script is one of the first steps in creating an explainer video, so make sure you take special care to review the messaging. When you partner with Digital Brew, we work side-by-side with you to get the script just right. An impactful script can go beyond educating to give a voice to your company that is uniquely yours.

Bespoke Graphic Design and Animation

From color palette and typography to characters, motion effects, and scene complexity – your visual components should match your brand strategy and themes or help you establish a signature style.

Brand Voice and Tone Alignment

Scripts manifest in multiple ways depending on the intended tone (funny, serious, technical). Digital Brew works with you to ensure your company’s essence is translated into an appropriately matched narration style. When it comes time for your chosen voiceover artist to record narration, you’ll be present in the room with them to give real-time feedback and get the tone just right.

The Complete Package

In today’s congested digital landscape, it takes an extra push to truly set your brand apart while efficiently achieving KPIs. That’s why a fully customized explainer video delivers the whole package – from authentic brand building through emotionally resonant messaging to loyalty growth.

Explore Digital Brew, a Trusted Explainer Video Company

How to Find an Explainer Video Company

Once you decide to move forward with an animated explainer video, the next step is finding the right creative partner to bring your vision to life. Follow these tips to vet and select a true visual storytelling expert:

Validate Their Specialization

Seek out established teams who concentrate specifically on explainer video production as their core service offering. Generalized graphic design or video teams often lack the expertise required to excel across niche animation techniques, emotive scriptwriting, strategic voiceover direction, and other skills that set great marketing videos apart.

Review Their Portfolio Intently

Creative portfolios provide the best evidence of technical abilities and range. As the old saying goes, “The proof is in the pudding.” Look for diverse visual styles, kinetic techniques, illustration quality, and branding alignment reflected across previous client work. Most importantly, ensure case study videos connect with target audiences through concise messaging and emotional resonance – not just flashy graphics.

Digital Brew invites you to view our explainer video examples here.

Gauge Their Industry Experience

Ask questions about proven success with ideal customer avatars, nuanced value propositions across verticals, and what concrete branding outcomes they have achieved for clients. Seasoned players understand nuances in effectively translating even highly complex ideas across sectors like technology, healthcare, finance, and more.

Expect Strategic Vision

A true partner sees the big picture, not just taking orders on asset creation. They help determine script direction, graphics, and calls-to-action tailored to your specific conversion cycles and multi-channel funnels based on your unique business model, offerings, and challenges. Learn more about the Digital Brew process here.

Stress Test Responsiveness

From initial discovery sessions and research, creative brief alignment, feedback integration, and revisions during production – probe their flexibility and clarity in incorporating your preferences during touchpoints. Slow, confusing, or inflexible collaboration introduces risks of misalignment.