Explainer Videos for IT

Introduction

In today’s digital age, companies in the IT industry face the challenge of communicating complex information in an easily understandable manner. With technology evolving at such a rapid pace, the demand for clear and concise communication tools has never been higher.  One of the most effective ways to meet this demand is through the use of animated explainer videos. Explainer videos are not only engaging but also highly effective in breaking down intricate IT concepts into digestible content. Let’s look at some of the ways animated explainer videos help companies in the IT industry thrive and stay competitive by leveraging the power of an IT explainer video.

The Rise of Animated Explainer Videos in IT

The concept of explainer videos is not entirely new. In the early days of advertising, companies used simple animations and whiteboard drawings to illustrate their products and services. However, the advent of digital technology and sophisticated animation software has transformed explainer videos into a highly polished and versatile medium. The early 2000s saw a surge in the popularity of these videos, with many startups and tech companies leveraging them to explain their innovative products and secure funding. The rise of platforms like YouTube and the increasing consumption of video content online have contributed to their widespread adoption.

Evolution of Techniques

Over the years, the techniques used in creating explainer videos have evolved significantly. Today, companies can choose from a variety of styles, including 2D animation, 3D animation, motion graphics, and even live-action with animated overlays. This evolution has allowed for greater creativity and customization, enabling companies like Digital Brew to better tailor their IT explainer videos to their specific audience and objectives. And of course, we have the ability to make videos in all kinds of styles.

Benefits of Animated Explainer Videos in the IT Industry

Simplifying Complex Concepts

IT concepts can be intricate and difficult to understand for those who are not well-versed in the field. So while a hyper-detailed video about intricate software details might speak to people in the space, it often doesn’t help get the attention of higher-ups that just need to know top level information. But that’s the great thing about an IT explainer video. It can break down these complex ideas into simpler, more digestible pieces. By using visuals and straightforward language, these videos make it easier for potential clients and stakeholders to grasp the value of a company’s offerings. Whether it’s explaining how a new software works or the benefits of a particular IT service, animated explainer videos make the information accessible to a wider audience.

Real-World Example

Consider a cybersecurity firm that offers advanced threat detection software. The underlying technology may involve sophisticated algorithms and machine learning techniques. But like we mentioned earlier, that can be challenging to explain to a non-technical audience. An IT explainer video can visually represent how the software detects and neutralizes threats, using metaphors and analogies to simplify the concepts. This makes it easier for potential customers to understand the product’s value and how it can protect their data.

Enhancing Customer Engagement

Capturing and maintaining customer engagement is crucial, especially as attention spans continue to dwindle. That’s part of the reason we always say shorter is better when it comes to video. Animated explainer videos are designed to be visually appealing and engaging, which helps in holding the viewer’s attention. But if it’s too long, viewers will still check out. So as long as you keep the length in mind, the combination of animation, narration, and compelling storytelling will make videos an excellent tool for keeping viewers interested. Engaged customers are more likely to retain information and develop a positive perception of the brand, making the use of an IT explainer video particularly effective.

Psychological Impact

Studies have shown that people remember visual information better than text alone. And while it may seem a little primal, the use of bright colors, smooth animations, and dynamic transitions in explainer videos appeals to the human brain’s preference for visual stimuli. This psychological impact enhances memory retention and comprehension.  By leveraging this principle, IT companies can ensure that their key messages are remembered long after the video has ended.

Boosting Conversion Rates

At Digital Brew, we love making animated explainer videos. But moreso, we love making videos that convert! That’s because the primary goal of any marketing strategy is to convert potential customers into actual clients. Animated explainer videos have been proven to increase conversion rates by providing clear and concise information that helps in decision-making. A well-crafted IT explainer video can highlight the key benefits of a product or service, address common pain points, and showcase customer testimonials. This persuasive approach encourages viewers to take action, whether it’s signing up for a service, making a purchase, or requesting more information.

Data-Driven Insights

Marketing analytics often reveal that landing pages with IT explainer videos have higher conversion rates than those without. For instance, a software-as-a-service (SaaS) company might find that including an IT explainer video on their homepage increases sign-up rates by 20%. These insights underscore the importance of incorporating video content into the marketing funnel. Sometimes you can get so caught up in getting an explainer video that you forget to think about what to do with it once you have it! Thankfully, we include a number of services that help you get the most of your shiny new video.

Strengthening Brand Identity

Brand identity is a critical aspect of any company’s success. Animated explainer videos provide an opportunity to reinforce brand identity by incorporating brand colors, logos, and messaging consistently. A unique and well-designed IT explainer video can leave a lasting impression on viewers, making the brand more memorable. For IT companies, this can be particularly beneficial in differentiating themselves from competitors and establishing a strong presence in the market.

Consistent Messaging

An IT explainer video ensures that the brand’s message is delivered consistently across different platforms. Whether it’s on the company’s website, social media channels, or during presentations, the video provides a uniform narrative that reinforces the brand’s values and mission. During your creative brief with us, we’ll nail down things like your brand’s specific tone and verbiage so that your video fits neatly with the rest of your marketing materials. This consistency helps in building trust and credibility with the audience.

Key Elements of an Effective IT Explainer Video

Clear and Concise Script

The foundation of any effective explainer video is a well-written script. The script should be clear, concise, and focused on delivering the key message. It’s essential to avoid too much jargon and technical terms that might confuse the audience. Instead, use simple language and analogies to explain complex concepts. The script should also include a compelling narrative that guides the viewer through the information logically and engagingly. One of the biggest strengths of an explainer video is how powerful the storytelling aspect can be.

Storytelling Techniques

Incorporating more storytelling techniques can make the script more engaging. For example, starting with a problem that the audience can relate to, followed by the introduction of the product or service as the solution, creates a narrative arc that keeps viewers interested. It may seem cliche, but showing a problem that makes the viewer go, “Hey, that does happen to me!” can be effective. Adding elements of humor or emotion can also enhance the script’s appeal.

Engaging Visuals

Different animation styles can be used to match the video’s tone and target audience. For instance, a playful and colorful style might be suitable for a startup targeting young entrepreneurs, while a more sophisticated and sleek style might be appropriate for a corporate IT firm. The choice of style should complement the video’s message and enhance its effectiveness. There’s hundreds of different ways we could stylize your video. And every video is custom for your brand and tone. We get concerns sometimes that clients don’t want their videos “too cartoony.” So fret not, we’ll be able to brew a style that fits you.

Animation Styles

The rise of telehealth and remote healthcare services has transformed the way healthcare is delivered. However, effective communication remains a challenge in these settings. Animated explainer videos play a crucial role in supporting telehealth by providing clear and concise information to patients remotely.

These videos can be used to explain how to use telehealth platforms, guide patients through virtual consultations, and provide post-consultation care instructions. By enhancing the clarity and effectiveness of communication in telehealth, animated videos help bridge the gap between patients and providers.

Professional Voiceover

A professional voiceover adds a personal touch to the explainer video and helps in conveying the message effectively. The tone of the voiceover should match the brand’s personality and the video’s purpose. Whether it’s a friendly and approachable tone or a more formal and authoritative one, the voiceover plays a significant role in engaging the audience and enhancing the video’s overall impact. It’s worth investing in professional voiceover artists who can deliver the script with clarity, emotion, and the appropriate tone.

Call to Action

Every explainer video should include a clear call to action (CTA). The CTA guides viewers on what to do next, whether it’s visiting the website, signing up for a newsletter, or contacting the company for more information. A well-placed CTA can significantly increase the chances of converting viewers into customers.

An effective CTA is specific, actionable, and aligned with the video’s objectives. Phrases like “Learn More,” “Get Started,” or “Contact Us Today” provide clear instructions on the next steps. It’s also beneficial to include a sense of urgency, such as “Limited Time Offer” or “Sign Up Now,” to prompt immediate action.

Tips for Creating High-Quality IT Explainer Videos

Understanding Your Audience

The first step in creating an effective IT explainer video is to understand your target audience. Identify their needs, pain points, and preferences. This understanding will help in crafting a message that resonates with them and addresses their specific concerns.

Audience Research

Conducting thorough audience research is essential. This can include surveys, interviews, and analyzing data from existing customers. The insights gained from this research will inform the video’s content, style, and tone, ensuring it resonates with the intended audience.

Focusing on Key Messages

An IT explainer video should focus on delivering a few key messages rather than overwhelming the viewer with too much information. We’ve done a lot of videos in this space so we know it can be easy to get lost in the details and every technical aspect. Prioritize the most important points and ensure they are communicated clearly and effectively. This approach helps in maintaining the viewer’s attention and ensuring that the key takeaways are remembered. Remember that your explainer video should be a conversation starter, not replace the conversation.

Leveraging Professional Production Services

While it might be tempting to create an explainer video in-house, leveraging professional production services can significantly enhance the video’s quality. Professional animators, scriptwriters, and voiceover artists bring expertise and creativity to the project, resulting in a polished and impactful IT explainer video. Typically, a bad explainer video will end up costing you more than a good one. Not only will you have wasted resources, but a poorly made video could turn off potential clients.

Choosing the Right Production Company

Selecting the right production company is crucial. Look for a company with a proven track record in creating high-quality explainer videos. Review their portfolio, check client testimonials, and ensure they have experience working with IT companies. A good production company will understand your needs and work collaboratively to produce an IT explainer video that meets your objectives. At Digital Brew, we’re extremely open about our process and keep clients involved every step of the way.

Brewing IT Explainer Videos

Animated explainer videos have proven to be a valuable asset for companies in the IT industry. They simplify complex concepts, enhance customer engagement, boost conversion rates, and strengthen brand identity. By focusing on clear messaging, engaging visuals, and a strong call to action, you’ll have an effective IT explainer video that drives results. 

Unlock the potential of IT explainer videos for your organization with Digital Brew. Contact us today to learn more about our tailored video solutions and how we can help you achieve your communication goals.

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