Explainer Videos for Tech

Introduction

The tech industry is evolving at lightning speed. Every day it seems like new products, services, and innovations are being launched. With so much noise, it’s becoming increasingly challenging for tech companies to capture and maintain the attention. But that’s where a tech explainer video can help. An explainer video is a powerful tool that simplifies complex concepts and helps tech companies stand out in a crowded market. Here, we’ll delve into how tech explainer videos are transforming the way companies communicate with their audience, enhancing user experience, driving conversions, and solidifying their brand presence in the competitive tech industry. 

What Are Tech Explainer Videos?

Tech explainer videos are short videos, animated or live-action, that are designed to explain complex technical concepts, products, or services in an easy-to-understand and engaging way. They focus on breaking down complicated ideas into digestible content that resonates with the audience. The sweet spot for them lengthwise is 60 to 90 seconds. Anything over two minutes is too long. 

These videos have become a crucial marketing tool for tech companies looking to communicate their value proposition succinctly and effectively. Whether it’s explaining how a software application works, showcasing a new piece of hardware, or demonstrating a cloud service’s benefits, tech explainer videos are an invaluable asset for any tech business.

The Power of Visual Storytelling

The human brain processes visual information 60,000 times faster than text, making video content a highly effective medium for storytelling. Tech explainer videos leverage the power of visual storytelling to simplify their complex ideas and create memorable experiences for viewers. This is particularly important in the tech industry, where products and services often involve intricate technical details that can be difficult to convey through text alone.

Visual storytelling allows tech companies to connect with their audience on an emotional level, making the content more relatable and easier to remember. A well-crafted tech explainer video can turn a seemingly dry topic into an engaging narrative that keeps viewers hooked from start to finish.

Think about someone sending you a PDF that explains the way an application works. It’s describing to you all the ins and outs of the software and gets into the real nitty gritty, technical jargon. That probably sounds pretty overwhelming to read. But if you condense that into a 60 second video, that can really change the game. Now you’re getting to see just how it works, back with supporting voiceover that doesn’t get lost in the details. Not only do the visual components make it more appealing, but there’s also less of a time commitment.

Moreover, storytelling in tech explainer videos helps convey the company’s brand voice and personality. A carefully designed narrative can build a cohesive brand identity, making the company more recognizable and trustworthy. This is particularly useful when introducing disruptive technologies or groundbreaking innovations that need to be communicated in a relatable way.

Why Tech Companies Need Explainer Videos

The tech industry is known for its rapid pace we mentioned earlier, which means that tech companies need to continuously educate their audience about their new products and services. Explainer videos serve as a powerful educational tool that helps tech companies bridge the gap between complex technology and consumer understanding.

Here are a few reasons why tech companies need explainer videos:

• Simplification of Complex Concepts: Tech products and services are often complex, with features and functionalities that may be difficult to explain in a short amount of time. Tech explainer videos break down these complexities into simple, easy-to-understand concepts that resonate with the target audience.
• Increased Engagement: Video content is more engaging than text or static images. Tech explainer videos use animation, graphics, and voiceovers to capture the viewer’s attention and keep them engaged throughout the video.
• Boosted Conversion Rates: Studies show that including a video on a landing page can increase conversion rates. Tech companies that incorporate explainer videos into their marketing strategy can drive more conversions by providing potential customers with a clear understanding of their product’s value.
• Scalability of Communication: Explainer videos can be shared across multiple platforms, from websites and social media to email marketing campaigns and product demos. This scalability allows tech companies to reach a wider audience with minimal effort, ensuring that their message is consistently communicated across all touchpoints.

Types of Tech Explainer Videos

Tech explainer videos come in various forms, depending on the message a company wants to convey. Here are some of the most common types:

Product Explainer Videos

Product explainer videos are designed to showcase the features and benefits of a tech product. These videos demonstrate how the product works, its key functionalities, and how it can solve specific problems for the user. These are especially useful for launching new products or highlighting updates to existing ones.

Process Explainer Videos

Process explainer videos are used to explain how a particular process works within a tech company. For example, they can showcase how data flows through a system, how a cloud service operates, or how to set up a software application. These videos help demystify complex processes and make them more accessible to a broader audience.

SaaS Explainer Videos

Software-as-a-Service (SaaS) companies often rely on explainer videos to demonstrate how their software works and how it can benefit users. These videos typically focus on the user experience, highlighting key features, and providing a step-by-step walkthrough of the software’s functionality. See more SaaS videos here!

Onboarding Explainer Videos (Demos)

In the tech world, customer onboarding is crucial for user retention. Onboarding explainer videos, or demo explainer videos, guide new customers through the initial setup or usage of a product, ensuring they get up and running quickly. These videos reduce friction during the customer journey, helping tech companies minimize churn and improve customer satisfaction.

How Tech Explainer Videos Boost Engagement

Tech explainer videos are incredibly effective at boosting engagement. As attention spans continue shrinking, explainer videos provide a quick and compelling way to capture the audience’s attention. Here’s how they help boost engagement:

• Multi-Platform Adaptability: Tech explainer videos are highly adaptable and can be repurposed for various platforms, from social media to email newsletters. This flexibility allows companies to engage their audience across multiple touchpoints, ensuring a consistent brand presence and message.

• Concise Messaging: Tech explainer videos condense complex information into a short, engaging format. This makes it easier for viewers to grasp the key points without feeling overwhelmed by too much detail.

• Interactive Elements: Many tech explainer videos incorporate interactive elements, such as clickable links, CTAs, or quizzes, to encourage viewer participation. This interactivity helps keep viewers engaged and invested in the content.

• Storytelling Techniques: By using storytelling techniques, tech explainer videos create an emotional connection with the audience. This connection makes the content more relatable and memorable, increasing the likelihood of viewers sharing the video with others.

Tech Explainer Videos and Customer Trust

Building trust with customers is crucial for any tech company. Tech explainer videos play a significant role in establishing credibility and trust with potential customers. They can help build trust in a number of ways:

• Transparency: Tech explainer videos offer transparency by clearly explaining how a product or service works, allowing your audience to see exactly what they are getting.
• Authority: A well-produced tech explainer video demonstrates a company’s authority and expertise in their space. When a company takes the time to create high-quality, informative content, it shows that they are knowledgeable and trustworthy.
• Customer Testimonials: Many tech explainer videos include customer testimonials or case studies to showcase real-world results. This social proof helps build trust by showing that others have had positive experiences with the product or service.
• Demonstrated Expertise: Tech companies can use explainer videos to showcase their knowledge and experience in their field. By explaining complex topics clearly and effectively, companies demonstrate their expertise, positioning themselves as industry leaders and earning the trust of potential clients.

SEO Benefits of Tech Explainer Videos

In addition to their engagement and educational benefits, tech explainer videos can also have a significant impact on a company’s SEO strategy. Here are a few ways they contribute to better search engine rankings:

• Increased Backlinks: Quality video content often attracts backlinks from reputable websites, further boosting a company’s domain authority and search rankings. Explainer videos, when shared and embedded across various platforms, can create valuable opportunities for backlink generation.

• Increased Dwell Time: When users spend more time on a page, it signals to search engines that the content is valuable. Tech explainer videos increase dwell time by keeping visitors engaged and encouraging them to explore more of the site.

• Higher Click-Through Rates (CTR): Video thumbnails are eye-catching and can significantly boost click-through rates in search engine results. Including tech explainer videos on key landing pages can improve CTR and drive more organic traffic to the website.

• Better Search Rankings: Search engines like Google prioritize content that is engaging, informative, and relevant. Tech explainer videos enhance the overall quality of a webpage, which can contribute to higher search rankings.

• Rich Snippets: Video content is often featured as rich snippets in search results, which can increase visibility and attract more clicks. By optimizing tech explainer videos for SEO, companies can improve their chances of appearing in these rich snippet results.

Choosing the Right Explainer Video Style

When it comes to tech explainer videos, choosing the right style is essential to effectively communicate your message. Here are some popular styles to consider:

• 2D Animation: 2D animation is a popular choice for tech explainer videos due to its versatility and ability to simplify complex concepts. This style uses flat graphics and motion to tell a story, making it ideal for product demos, software tutorials, and process explanations.
• 3D Animation: For tech companies looking to showcase hardware products, complex interiors, or demonstrate intricate processes, 3D animation offers a more realistic and immersive experience. This style is often used to highlight the physical aspects of a product or to create a detailed visual representation of a complex system.
• Live-Action: Live-action explainer videos are ideal for showcasing customer experiences, product demonstrations, or company culture.
• Motion Graphics: Motion graphics combine text, images, and simple animations to convey information in a visually appealing and dynamic manner. Growing in popularity, this style is commonly used for data visualization, infographics, and tech demos where concise communication is key.

Choosing the right style for your tech explainer video depends on your audience, the complexity of your message, and the goals of your video. For example, if you’re launching a new app, 2D animation or motion graphics might be the best fit. If you’re introducing a physical product, 3D animation or live-action might be more appropriate.

The Role of Tech Explainer Videos in Product Marketing

Considering the speed of the industry, product marketing is crucial for gaining a competitive edge. Tech explainer videos play a significant role in product marketing strategies by helping companies articulate their value proposition, explain features, and address customer pain points. Here’s how tech explainer videos contribute to product marketing success:

• Post-Purchase Support: Tech explainer videos are also valuable for post-purchase support. Companies can create tutorials, FAQs, and troubleshooting guides in video format to assist customers with common issues. This reduces the strain on customer support teams while enhancing the overall customer experience.

• Pre-Launch Hype: Before a product launch, explainer videos can create anticipation and excitement. They offer sneak peeks into the product’s features and benefits, generating buzz and interest among potential customers. This pre-launch strategy can build momentum and drive early adoption.

• Feature Highlights: After a product is launched, tech explainer videos can be used to highlight key features and use cases. These videos serve as a quick reference guide for customers, ensuring they fully understand how to maximize the product’s potential.

• Customer Education: A well-informed customer is more likely to make a purchase. Explainer videos educate potential customers about the product, helping them make informed buying decisions. This is especially important in the tech industry, where products often involve complex functionalities that require clear explanations.

Best Practices for Creating a Tech Explainer Video

Creating an effective tech explainer video requires careful planning, creativity, and attention to detail. Here are some best practices to keep in mind:

• Optimize for Mobile: Many viewers will watch your explainer video on mobile devices, so it’s essential to ensure that the video is optimized for smaller screens. This includes using large, legible text and avoiding intricate details that may not be visible on mobile. That also means having subtitles on your video is important. Aside from the general accessibility, potential customers may be watching your video somewhere they can’t play the audio.

• Keep It Short and Sweet: We keep saying this one. Keeping the video concise ensures that viewers stay engaged and absorb the key information without getting overwhelmed. Remember, the ideal length for an explainer video is between 60 to 90 seconds. 

• Focus on the Problem and Solution: Start by addressing the problem your audience faces, then present your product or service as the solution. This problem-solution framework helps viewers understand the value of your offering and how it can benefit them. Even though it’s cliché, that’s why, “Has this ever happened to you?” is an effective angle.

• Use a Clear Call-to-Action (CTA): At the end of the video, include a strong CTA that encourages viewers to take the next step, whether it’s signing up for a free trial, scheduling a demo, or visiting your website for more information.

• Prioritize Quality: High-quality visuals, animations, and audio are crucial for creating a professional and polished video. Invest in a quality production team or software to ensure that your explainer video reflects your brand’s professionalism.

Brewing IT Explainer Videos

Tech explainer videos have become an essential tool for companies in the tech industry, helping them communicate complex concepts, engage their audience, and build trust with potential customers. These videos simplify intricate ideas, making them more accessible and digestible for a broader audience. Whether you’re launching a new product, explaining a process, or demonstrating a SaaS solution, tech explainer videos can help you deliver your message effectively and efficiently.

The benefits of explainer videos go beyond just engagement and education—they also contribute to better SEO performance, increased conversion rates, and stronger brand recognition. By incorporating tech explainer videos into your marketing strategy, you can stand out in the competitive tech landscape and build lasting connections with your audience.

As you consider creating a tech explainer video for your business, remember to choose the style that best aligns with your message and audience. Whether you opt for 2D animation, motion graphics, or live-action, the key is to create a video that is clear, concise, and engaging.

One of the great things about working with an agency like Digital Brew is that we can help guide you in the right direction if you’re not sure what style to go with. Or what should and shouldn’t be included. Or any number of other questions. Trust us, we’ve seen it all.

Unlock the potential of tech explainer videos for your organization with Digital Brew. Contact us today to learn more about our tailored video solutions and how we can help you achieve your goals.

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