How Explainer Videos Help Businesses

As people are bombarded with advertisements from every angle, businesses must find new and engaging ways to reach new customers. Explainer videos help businesses find the perfect way to communicate their message, highlight their products or services, and stand out in a crowded marketplace. They have emerged as one of the most effective tools for achieving these goals. This week, we’re going to explore how explainer videos help businesses by enhancing customer understanding, boosting conversions, and improving overall brand visibility.

Breaking Down Explainer Videos

Explainer videos are short, engaging videos that provide an overview of a business, product, or service in a clear and concise manner. They typically range from 60 to 90 seconds and use a combination of visuals, animations, text, and voiceovers to deliver their message effectively. The primary purpose of an explainer video is to communicate complex information in a way that is easy to understand, making them an ideal tool for businesses looking to enhance their marketing efforts and engage with their target audience.

Benefits of Explainer Videos for Businesses

Enhanced Customer Understanding

One of the most significant ways explainer videos help businesses is by enhancing customer understanding. They break down complex ideas and present them in a visually engaging format, allowing potential customers to quickly grasp what a product or service is about. For example, a software company can use an explainer video to show how their application works, highlighting key features and demonstrating real-world use cases.

This enhanced understanding can lead to increased trust in the brand and higher levels of customer satisfaction, as viewers are more likely to feel informed and confident about their purchasing decisions.

Increased Conversion Rates

Explainer videos are powerful tools for driving conversions. Research indicates that including a video on a landing page can increase conversion rates by up to 80%. The reason behind this is simple: videos capture attention and convey information more effectively than text alone. They guide viewers through the sales funnel, illustrating problems and presenting solutions in a way that resonates emotionally and logically.

By addressing common pain points and clearly articulating the value of a product or service, explainer videos help businesses move prospects closer to making a purchase decision.

Improved SEO and Online Visibility

Search engines prioritize websites with rich multimedia content, making explainer videos a valuable asset for improving SEO. Videos keep visitors on your site longer, reducing bounce rates and signaling to search engines that your content is valuable and relevant. Additionally, videos are highly shareable, with the potential to go viral on social media platforms, driving more traffic to your website.

By embedding explainer videos on key pages and optimizing them with relevant keywords, businesses can boost their search engine rankings and attract more organic traffic.

Strengthened Brand Identity

Explainer videos help businesses build and reinforce their brand identity by showcasing their unique style, values, and personality. The combination of visuals, tone of voice, and storytelling elements can create a memorable experience that resonates with viewers. For instance, using brand colors, logos, and a consistent narrative style helps reinforce brand recognition.

A well-crafted explainer video not only communicates information but also leaves a lasting impression, helping to differentiate your business from competitors and foster a deeper connection with your audience.

Effective Communication of Complex Ideas

Explainer videos excel at turning complex information into easy-to-understand content. This is especially valuable for industries like technology, finance, and healthcare, where products or services can be highly technical. A concise video can take intricate concepts and present them in a way that is both accessible and engaging, ensuring that your audience fully understands the benefits of what you offer.

Whether it’s explaining how a new software tool can streamline business operations or demonstrating the steps of a medical procedure, explainer videos make it possible to communicate effectively without overwhelming your audience.

Greater Audience Engagement and Retention

Explainer videos are inherently engaging; they combine visual and auditory elements to hold the viewer’s attention. Studies have shown that people retain 95% of a message when they watch it in a video compared to only 10% when reading it in text. This makes explainer videos an excellent tool for businesses looking to improve message retention and leave a lasting impact on their audience.

Types of Explainer Videos

Different types of explainer videos cater to varying business needs and audience preferences:

Animated Explainer Videos

Animated explainer videos use motion graphics and animation to tell a story. They are highly versatile, allowing businesses to present information creatively without the constraints of reality. This type of video is ideal for illustrating abstract concepts, showcasing product features, or emphasizing brand values. Animation can be tailored to fit any brand style, from fun and quirky to sleek and professional.

Live Action Explainer Videos

Live action explainer videos feature real people and settings, making them ideal for businesses that want to create a personal connection with their audience. These videos are particularly effective for service-based industries where trust and authenticity are crucial. By showcasing real faces and environments, live action videos humanize the brand, making it more relatable and trustworthy.

3D Explainer Videos

3D explainer videos offer a more dynamic and immersive experience, using 3D animation to create realistic visuals. This style is ideal for industries like architecture, engineering, and technology, where detailed product designs or intricate processes need to be showcased. 3D videos are visually impressive and can effectively demonstrate how products work in a way that other formats cannot.

Industries Leveraging Explainer Videos

Explainer videos are versatile tools used across various industries:

Software and SaaS

Software and SaaS companies often rely on explainer videos to showcase their platforms, highlight features, and demonstrate how their solutions solve specific problems. These videos can simplify complex software functionalities, making them more accessible to potential customers. For example, a SaaS company might use an explainer video to walk through the user interface, highlight key integrations, and showcase the benefits of their software.

Finance and Banking

In the finance and banking industry, explainer videos help demystify complex financial products and services. Banks and financial institutions use these videos to explain investment options, loan processes, and insurance policies in a way that is easy for customers to understand. By simplifying financial jargon, these videos build trust and help customers make informed decisions.

Healthcare

Healthcare providers use explainer videos to educate patients about medical procedures, treatments, and healthcare options. These videos bridge the gap between medical professionals and patients, making complicated medical information more accessible. Whether explaining how a medical device works or detailing the steps of a surgical procedure, explainer videos enhance patient understanding and confidence.

E-commerce

E-commerce businesses leverage explainer videos to showcase their products in action, highlight unique features, and provide a visual representation of how their offerings solve customer problems. These videos help reduce purchase hesitation by providing a clear and compelling overview of the product’s benefits, leading to higher conversion rates and reduced cart abandonment.

Education and Training

Educational institutions and corporate training programs use explainer videos to simplify learning and make content more engaging. These videos can explain concepts, provide instructional guidance, or deliver course material in a way that enhances comprehension and retention.

Key Elements of a Successful Explainer Video

A successful explainer video incorporates several key elements:

Clear and Concise Script

The script is the backbone of an explainer video. It should be clear, concise, and focused on the core message. A well-crafted script tells a story that guides the viewer from problem to solution, highlighting the benefits along the way. Avoid jargon and keep the language simple to ensure that the message resonates with the target audience.

Engaging Visuals

Visuals are crucial for capturing attention and maintaining engagement. Whether animated, live action, or 3D, the visuals should be high quality and aligned with the brand’s aesthetic. The design should enhance the message, not distract from it.

Strong Call-to-Action

A strong call-to-action (CTA) is essential in guiding viewers toward the next step, whether it’s visiting your website, signing up for a service, or making a purchase. The CTA should be clear, direct, and aligned with your business goals.

Professional Voiceover

A professional voiceover adds authority and enhances the overall storytelling aspect of the video. The tone, style, and pace of the narration should match the content and appeal to the intended audience.

Background Music and Sound Effects

Background music and sound effects add depth to explainer videos, setting the mood and enhancing the viewer’s emotional connection to the content. Choose music that complements the video’s tone without overpowering the narration.

Best Practices for Creating Explainer Videos

Define Your Target Audience

Understanding your target audience is crucial for creating an effective explainer video. Tailor your content, tone, and visuals to appeal to the demographics, interests, and pain points of your audience.

Keep It Short and Focused

Explainer videos should be concise—ideally between 60 to 90 seconds. Focus on delivering the most critical information without overwhelming the viewer.

Maintain Brand Consistency

Ensure that the video aligns with your brand’s style, tone, and messaging. Consistency helps reinforce brand identity and makes your videos more recognizable.

Optimize for Mobile Viewing

With a significant portion of video consumption happening on mobile devices, it’s essential to optimize explainer videos for smaller screens. Ensure that text is readable, visuals are clear, and the video loads quickly.

Track Performance and Optimize

Use analytics tools to track the performance of your explainer videos. Monitor metrics like view count, engagement, and conversion rates to assess effectiveness and identify areas for improvement.

Brewing Explainer Videos in Business

Explainer videos have proven to be an invaluable asset for businesses across various industries. They enhance communication, increase conversions, and strengthen brand identity, making them a vital part of any modern marketing strategy. As technology continues to evolve, the use of explainer videos will likely grow, offering even more innovative ways for businesses to connect with their audiences. For companies looking to boost their online presence, communicate effectively, and drive results, investing in high-quality explainer videos is not just an option—it’s a necessity.

Here at Digital Brew, we have over 12 years of experience helping businesses with explainer videos. Because if there’s one thing we love more than making great videos, it’s making videos that help you make money. So if you’re ready to get your own video, or just want to know a little bit more about our process, we’d love to hear from you. You can always reach out to us here.

Let’s Brew This!