Whether you are thinking about creating some amazing videos for your business, or you’ve already produced some, it’s time to take a good look at your website and make sure it’s an ideal showcase for your new media.
Is Your Site Responsive?
What? You don’t have a responsive website?! This has to be at the top of your marketing to-do list. A responsive website retains its design and functionality across all devices – mobile, tablet, and desktop – making it easy for web visitors to browse your site (and watch your new video) no matter where they are.
Mobile web access has now surpassed fixed web access, which means more people are seeing your website on mobile devices than desktop computers. Additionally,
online video now accounts for 50% of all mobile traffic. If your site doesn’t look good or work well on mobile, you could be alienating more than half of your audience.
Is Your Site Easy to Manage?
In case you haven’t noticed, content is king. We all know by now that content marketing/inbound marketing is a proven way to bring traffic to your site and generate leads. So you’re creating lots of quality content (like awesome videos) for your inbound strategy, but how do you manage it all?
Your content management system (CMS) should make it super easy to create, edit, categorize and publish multiple content types, and dynamically relate those content pieces to each other and across web pages. Sophisticated solutions integrate well with other marketing systems, and make it easy to personalize content to buyer personas for maximum conversion capabilities.
Is Your Site Generating Enough Leads?
Your website is key to generating leads for your business. One way to do that is to create and drive traffic to landing pages with forms, so you can collect a site visitor’s contact information and get them into your sales funnel.
Good news! When you put
videos on landing pages, your conversion rates can jump up to 80%.
Additionally, you may want to consider implementing
marketing automation on your website so you can track and score site visitors’ behavior, trigger drip marketing campaigns and other tactics to ensure you don’t let any interested consumers slip through the cracks.
Is Your Site Awesome?
Take an objective look at your site. Is it engaging? Are the photos professionally done? Do the graphics load quickly? Is it easy to navigate? Is the copy well written and easy to understand? Are you proud of the site? Does it reflect the quality of your brand? Is it meeting your marketing objectives?
If the answer to any of the questions throughout this post is no, you should probably consider getting a new website. Have no fear. If you work with the right digital marketing agency, the process can be painless and the results will quickly pay for themselves.
Diane Callihan is the Marketing Manager at Roger West, a digital marketing agency headquartered in Tampa, FL. Combining award-winning creative with powerful technologies, Roger West has partnered with
Digital Brew for several years, providing a full range of marketing solutions to help you reach your goals.
