What is a CTA and Why Do You Need One?

Your Call to Action, or CTA, is exactly what it sounds like. It’s a direct call to a potential client to interact with your page or product for more information and reach out. If you look at the top of our page, you’ll see two. We have a clickable link with our phone number and a “Contact” button. (Spoiler: You’ll see another CTA at the end of this post)

Why Do I Need a CTA?

You might be wondering why a CTA is so important. It’s a simple question with a pretty simple answer. Because how else are you going to convert a browser into a buyer? It needs to be a clear and easily accessible way for a user to get in touch. The more convenient, the more likely someone is to click.

Think about it, if you find a product or service that you have a passing interest in, you’re more likely to request more information if it’s right there at your fingertips. If you have to click through four different pages to find a buried contact page, you’re not even going to bother. That’s why we keep our contact info right at the top of our page.

Common Types of CTA

You see and hear calls to action every single day. They’re so common that you might not even think about it. Here are some typical phrases you’ll see in a standard CTA:

• Click Here
• Contact Us
• Call Today
• For More Information Go To…
• Get a Quote
• Subscribe
• Claim Your Free Trial Today
• Register For Updates

Not sure how to best display your CTA? Our friends at HubSpot have created a list of 50 effective CTAs.

How We Can Help

CTAs are an essential part of your advertising campaign. You also might want something more personalized instead of a simple “Click Here” or “Contact Us.” For example, if we built an ad for us, we might end it with something like, “Let’s get your video brewing!”

That’s something we can help incorporate into your next marketing campaign through our vast offering of digital marketing services. If you’d like to learn more about how we can help with a strong call to action like the one you’re reading right now, reach out and tell us how we can help brew your video today!

Let’s brew this!