What to Look for in a 2D Animation Video Company

Businesses leverage 2D animation videos to explain complex ideas, promote products, and engage audiences. Whether you’re in marketing, healthcare, education, or SaaS, a well-crafted 2D animation video can elevate your brand’s storytelling.

However, finding the right 2D animation video company can be challenging. With countless options available, it’s essential to know what to look for. In this blog, we’ll break down the critical factors to consider when choosing a 2D animation video company to ensure you receive a high-quality, engaging, and effective animation for your brand.

Why 2D Animation Videos Matter for Businesses

Increased Engagement and Retention

In a world where attention spans are shrinking, 2D animation videos stand out as an effective tool for capturing and maintaining audience interest. Studies show that videos hold viewers’ attention far longer than text-based content. The combination of visual storytelling, motion, and sound creates a compelling experience that keeps audiences engaged.

When compared to live-action videos, 2D animations offer:

• Higher engagement on social media due to their visually appealing nature
• Better retention rates, as people remember visuals more than text
• Easier consumption, as animation simplifies complex ideas

Explaining Complex Topics with Ease

Industries like technology, SaaS, finance, and healthcare often deal with intricate concepts that are difficult to explain in a short time. A 2D animation video company can break down complex products, services, or data-driven insights into digestible, engaging visuals.

For example:

• A SaaS company can use 2D animation to demonstrate how their software works.
• A healthcare provider can create an animated explainer video on a medical procedure.
• A financial institution can simplify investment strategies through animated infographics.

Instead of bombarding viewers with technical jargon, 2D animations illustrate key concepts through dynamic visuals, ensuring your message is clear and memorable.

Cost-Effective Marketing Tool

Compared to live-action videos, 2D animation is significantly more cost-effective. Producing a live-action video requires:

• Hiring actors
• Securing locations
• Managing filming equipment and post-production

On the other hand, 2D animation videos can be produced efficiently with an animation team, making them a budget-friendly alternative without compromising quality.

Strengthening Brand Identity

A 2D animation video company can help businesses establish a consistent brand identity by incorporating elements such as:

• Custom color schemes that match your brand
• Unique character designs that represent your company’s personality
• Brand-specific motion graphics and animation styles

When done right, 2D animation ensures brand recognition across multiple marketing channels, helping businesses maintain a strong, cohesive presence.

Boosting Conversion Rates

Research suggests that adding video to landing pages can increase conversion rates by up to 86%. A well-crafted 2D animation video serves as an excellent marketing tool that:

• Builds trust by explaining how a product/service works
• Encourages action, whether it’s signing up for a service or making a purchase
• Provides social proof, such as animated testimonials or case studies

By choosing a 2D animation video company with strong storytelling and design skills, businesses can create compelling videos that drive real results.

Key Qualities of a Top 2D Animation Video Company

Experience and Portfolio

The experience and portfolio of a 2D animation video company are critical factors in determining their expertise.

• Industry Experience: Look for companies with a proven track record in your industry. If you’re in SaaS, an animation company with software-related projects will understand your unique needs better than a generalist agency.
• Portfolio Diversity: A strong portfolio showcases different animation styles, from whiteboard animation to motion graphics and character-driven storytelling.
• Past Clients: Have they worked with notable brands? A reputable company should have case studies demonstrating their ability to deliver results.

A 2D animation video company with experience can anticipate potential challenges and ensure a smoother production process.

Animation Quality and Style

The quality of animation can make or break your video. Pay close attention to:

• Character Design: Are characters unique and well-designed, or do they look generic?
• Smoothness of Motion: High-quality 2D animations have seamless transitions and fluid movement.
• Background and Details: A professional 2D animation video company will focus on even the smallest details, ensuring a polished final product.

Many companies rely on template-based animations, which can result in generic and uninspiring content. Opt for a team that offers custom animation to differentiate your brand. 

Customization and Creativity

A great 2D animation video company understands that no two businesses are alike. Your video should reflect your unique selling proposition (USP) and branding.

• Tailored Storytelling: Instead of cookie-cutter animations, a great company will craft a custom script that speaks to your target audience.
• Brand-Specific Visuals: They should integrate your brand colors, logos, and unique character designs.
• Creative Approach: Do they bring fresh ideas to the table, or do their videos feel repetitive? The best companies will inject originality into every project.

Something we pride ourselves on here at Digital Brew is that every video we make is fully custom for every client.

Storytelling and Scriptwriting Expertise

A visually appealing animation is ineffective without a compelling story. The best 2D animation video companies have experienced scriptwriters who:

• Understand the psychology of persuasive storytelling
• Create engaging narratives that hold the audience’s attention
• Structure scripts with a clear beginning, middle, and end

A strong 2D animation video tends to follow a logical sequence:

1. Hook: Captures the audience’s attention in the first few seconds.
2. Problem Statement: Identifies the pain point the viewer faces.
3. Solution: Showcases how your product/service solves the problem.
4. Call to Action: A strong CTA encourages and shows viewers how to take the next step.

Voiceover and Sound Design

The right voiceover and sound design can elevate your animation, making it more engaging and professional.

• Professional Voiceover Artists: The company should offer a variety of voiceover options, including different accents, languages, and tones to match your brand.
• High-Quality Sound Effects: Well-integrated sound effects enhance the viewer experience.
• Background Music: Choosing the right music track adds an emotional layer to the video.

Poor audio quality can make even the best animation feel unprofessional. Work with a 2D animation video company that prioritizes sound design and voiceover quality.

Turnaround Time and Project Management

A well-organized 2D animation video company should have a structured production process, typically involving:

1. Concept Development – Brainstorming and idea generation.
2. Scriptwriting – Crafting a compelling story.
3. Storyboarding – Visualizing the script through rough sketches.
4. Animation Production – Creating the actual animated video.
5. Voiceover and Sound Design – Adding the final touches with professional audio.
6. Revisions and Finalization – Ensuring client satisfaction before delivery.

Fast turnaround times indicate efficiency and experience, but beware of companies that rush projects, as quality may suffer.

Pricing and Transparency

Pricing should be transparent and justifiable. Watch out for:

• Hidden fees for revisions or additional services.
• One-size-fits-all pricing (custom projects require tailored pricing).
• Extremely low prices, which can indicate a lack of experience or low-quality work.

The best 2D animation video companies offer:

• Clear pricing packages
• A detailed breakdown of what’s included
• Flexibility based on project complexity and length

Customer Reviews and Reputation

Reputation is a strong indicator of reliability. Before hiring a 2D animation video company, check:

• Google Reviews, Clutch, and Trustpilot for authentic feedback.
• Social media comments and discussions about their services.
• Case studies showcasing past success stories.

If possible, ask the company for references or testimonials from previous clients to gain insights into their work ethic, communication, and overall quality.

Industries That Benefit from 2D Animation Videos

2D animation videos are versatile and can be used across various industries to educate, engage, and convert audiences. A high-quality 2D animation video company understands how to tailor content to specific industries, ensuring maximum impact.

Here’s a breakdown of the industries that benefit the most from 2D animation videos:

Technology & SaaS

For software companies, explaining a product’s features in a concise and engaging way can be challenging. 2D animated explainer videos help simplify technical jargon and demonstrate:

• How a SaaS platform works
• The value proposition of the product
• How to integrate the software into existing workflows

Example: A cloud computing company can use a 2D animation video to visually explain data security, scalability, and cloud benefits without overwhelming the viewer with technical details.

Healthcare & Medical

The healthcare industry relies on clear communication, and 2D animation videos make complex medical topics easier to understand. They are widely used for:

• Explaining medical procedures to patients
• Educating healthcare professionals on new treatments
• Pharmaceutical marketing to showcase drug mechanisms

Example: A pharmaceutical company can create an animated explainer video to show how a new medication interacts with the human body, making it easier for both doctors and patients to grasp.

Finance & Banking

Financial services often involve complex concepts like investment strategies, banking products, and insurance policies. 2D animation helps make these ideas more digestible by:

• Illustrating investment plans and risk assessments
• Explaining retirement savings strategies
• Showcasing the benefits of financial products

Example: A bank can use animated financial explainer videos to educate customers on how compound interest works, encouraging them to save and invest wisely.

Education & E-Learning

Online education has seen tremendous growth, and 2D animation videos are an essential tool for enhancing learning experiences. These videos:

• Make difficult subjects easier to understand
• Engage students with interactive visuals
• Provide step-by-step explanations for complex topics

Example: An online coding course can use 2D animation to visually break down concepts like algorithms, loops, and data structures, making it easier for beginners to grasp.

Retail & E-Commerce

Consumers respond better to visual content, making 2D animation videos an effective tool for product marketing and brand storytelling. Retailers and e-commerce brands use them to:

• Showcase product features and benefits
• Create engaging advertisements for social media
• Explain the e-commerce purchasing process

Example: A clothing brand can create an animated social media ad highlighting a new seasonal collection in an eye-catching and fun way.

Manufacturing & Industrial Businesses

Manufacturers often need to explain processes, train employees, or showcase product functionality. 2D animation videos are commonly used for:

• Factory safety training videos
• Product assembly guides for clients
• Marketing videos for B2B buyers

Example: A machinery manufacturer can use 2D animation to visually demonstrate how their equipment functions, helping buyers understand its features before purchase.

Nonprofits & Social Causes

Nonprofits rely on storytelling to raise awareness and drive action. 2D animation videos help them:

• Explain important social issues
• Create emotional connections with audiences
• Encourage donations and volunteer participation

Example: An environmental organization can create a 2D animated awareness video about climate change, using powerful visuals to highlight the impact of pollution on the planet.

Entertainment & Media

The entertainment industry itself benefits from 2D animation videos, including:

• Cartoon series and online animations
• Animated music videos
• Promotional videos for movies and events

Example: A music artist might collaborate with a 2D animation video company to create a unique, animated music video for a new single.

No matter the industry, a 2D animation video company can craft engaging content tailored to specific audience needs, making it a valuable tool across various sectors.

How to Choose the Right 2D Animation Video Company

Selecting the best 2D animation video company can be overwhelming, especially with so many options available. To simplify your decision-making process, follow these steps:

Define Your Goals and Video Purpose

Before reaching out to an animation studio, ask yourself:

• What message do you want to convey?
• Who is your target audience?
• What action should viewers take after watching?

Clarifying your goals will help you find a 2D animation video company that aligns with your needs.

Compare Different Companies and Their Portfolios

Not all 2D animation video companies are equal. Take the time to:

• Review their previous work and see if their animation style fits your brand.
• Look at the quality of storytelling in their past projects.
• Assess how diverse their portfolio is—do they specialize in a single style, or do they offer flexibility?

Ask for Case Studies and References

A great 2D animation video company should be able to provide case studies showing the impact of their work. Ask for:

• Before-and-after comparisons (e.g., an increase in engagement or conversions after a video was launched).
• Testimonials from past clients to gauge customer satisfaction.

Request a Proposal with a Clear Breakdown of Costs

Avoid companies that offer vague pricing. A reliable 2D animation video company will provide:

• A clear cost structure (with no hidden fees).
• Different package options based on animation complexity.
• A breakdown of what’s included, such as scriptwriting, revisions, and voiceovers.

Evaluate Their Communication and Project Management

A smooth animation production process relies on clear communication. Before committing, assess:

• How responsive they are to emails and inquiries.
• How organized their process is (Do they have a structured timeline? Do they provide updates at each stage?).
• How flexible they are with feedback and revisions.

Consider Their Expertise in Your Industry

If a 2D animation video company has experience working with businesses in your industry, they will:

• Understand industry-specific challenges and messaging.
• Create animations tailored to your audience’s preferences.
• Deliver a more effective, results-driven video.

For example, a SaaS company should work with an animation team familiar with explainer videos, while a medical organization might need a studio experienced in healthcare animations.

Ask About Their Revisions and Feedback Policy

Most projects require revisions before finalizing the video. Ask the company:

• How many revisions are included in their package?
• What their policy is if you’re not satisfied with the final product?

Look for Long-Term Partnership Potential

If you anticipate needing multiple videos in the future, consider a long-term partnership with a 2D animation video company that understands your brand and can maintain consistency across all projects.

Brewing 2D Animation

Finding the perfect 2D animation video company requires research and careful evaluation. From animation quality to storytelling expertise, pricing transparency, and customer reviews, every detail matters.

By partnering with a company like Digital Brew, you’ll get a custom, high-quality 2D animation video that captivates your audience, enhances your brand message, and drives results. Trust us, we’ve been doing this for more than 12 years. Whether you’re a small business aiming to expand your reach or an established brand seeking to maintain your competitive edge, finding the right agency is one of the keys to your marketing success. So if you’re ready to get started on a new video or just want to know a little more about our process and everything we can bring to the table, we’d love to hear from you. You can always reach out to us here.

Let’s Brew This!