Why You Should Use Video in Your Social Media Campaign for 2023

Social media use continues to grow every year and if you haven’t started utilizing it for your marketing campaigns, you’re missing out. But let’s say you are using social media already (and you probably are). The real question though is whether you’re getting the most out of it. You’re going to want something more than just a text-based post. A big way to capture an audience’s attention is with video! Here are some things you should keep in mind.

The Power of Video in Your Social Media Campaign

We’ve talked about how powerful videos can be for marketing. But don’t underestimate how powerful video in your social media campaign can be. Social media content with a video component typically has an increased engagement and 93% of businesses have successfully gained new customers through the utilization of social media video. Even our own survey from last week showed that around 30% of our contacts were utilizing video in their social media campaigns

Pay Attention to Length

Think about when you’re scrolling through your preferred social media platform. How much time are you taking to watch a video you scroll by? Probably not very long. There’s a small window of time to capture people’s attention.For most marketing videos, shorter is always better. The majority of the videos we make here are around the 60 second mark. Anything more than two minutes is when people watching are going to start losing interest. One of the services we offer is making even shorter versions (15-30 sec cut downs) of your video for your social media uses.

Connecting with Your Audience

Remember last year how we talked about the use of storytelling in marketing? Well that’s the perfect way to position your use of video in your social media campaign. Users can smell something inauthentic a mile away. So an authentic video that can connect with your audience on some emotional level, can really help with its shareability. Hey, that even lends itself to the flywheel we talked about too!

Brewing Social Media

Now remember, just because you have a video in your social media campaign, doesn’t mean you’re done. You need to make sure it furthering your message in the right ways. Luckily, that’s something we can help with! Whenever you’re ready to see how we can help add video to your social media campaign, feel free to reach out to us here!

Let’s Brew This!